Generic Apple Event

Apple has announced they are having an Apple Event on September 7, starting at 10 a.m. PT. Unlike previous streamed events, there is no special phrase or graphic to hint at what is to come. Instead, you get this sparkling star cluster,

Apple event star cluster
An apple-shaped star cluster, or possibly a black hole. Hard to tell.

Presumably, the event will be the usual quarterly announcement of Apple iPhones, iPads, Apple Watches. But the lack of graphical and textual hints is something of a mystery. Maybe this is an unreleased photo of some section of the universe, captured with the James Webb space telescope. Maybe it is the patterned formed by throwing darts at an Apple sticker. Maybe it is a time-lapse aerial photo of an autonomously driven Apple car driving around the Cupertino campus.

You can stream the event on September 7 and find out.

Useless clickbait tips

This entry talks about useless clickbait, but there are some useful tips on screenshots at the end. First, the useless clickbait.

While reading news stories on my iPad, I was presented with two different advertisements offering bizarre suggestions for how to block advertisements on my iPad. Yes, advertisements on how to block advertisements.

These useless advertisements had one real purpose: they were designed to make me curious, and click on the advertisement — in order to see more advertisements. I did not click on the ads.

But I did take screenshots, because they were funny. The first ad:

Most iPad users didn't know how to block ads (do it now!).
Ad blocker? Carpet cleaner? Finger exercise pad? We may never know.

Let us give this some thought. This illustration is suggesting you can block ads by:

  • Turning your iPad screen down and pressing it into your carpet. This works: you won’t be able to see the ads! Or anything else, but yes, you won’t be able to see the ads!
  • Or another possibility: this is a still image, but it might require more action. You might want to rub the iPad back and forth across the carpet. If there is any sand or grit on the carpet, it might scratch up the screen, which will make the ads harder to see. This could be considered an ad blocker of sorts. Also: a great way to damage your iPad.
  • Yet another possibility: this could be part of a larger image, and if you were to zoom out, maybe you would see the user crouched down like a sprinter, waiting for the starting gun to fire. The iPad itself is serving as a starting block, or, to stretch a point, an ad blocker.

As it seemed unwise to click on the link (not to mention silly), we may never know exactly what was intended.

The second ad:

Most iPad users didn't know how to block ads (do it now). An even sillier advertisement than the first.
Here’s how to block ads on your iPad! Or is it even an iPad?

The first thing to note is that this is explicitly PAID CONTENT. Some entity paid to insert this advertisement into a news page, and again, is advertising a way to block advertisements. But consider:

  • Is this even an iPad? That looks like a USB-C port in the center, but none of the iPads with USB-C ports have a bottom edge that looks anything like this.
  • Exactly what is the Q-tip doing? Is it removing gunk from the USB-C port? Maybe the USB-C port has ear wax? It isn’t clear how that can block ads.
  • Maybe the Q-tip is inserting ear wax into the USB-C port to block ads? You wouldn’t expect iPads to promulgate ads through a USB-C port, but then you wouldn’t normally stick a Q-tip in them, either.

After giving this photo several days of thought, the ear wax removal explanation seems to work best, even though it makes no sense. Again, it seemed unwise to click on the ad, so the explanation will remain a mystery.

Screenshots? You can take screenshots on an iPad?

One question you might have: how do I take a screenshot on an iPad? Apple has a support document that describes the process (it is easy): https://support.apple.com/en-gb/HT210781

Another question many people have: where does the iPad put the screenshots? The support document reveals this tidbit, too, at the bottom of the page.

You can also take screenshots on your iPhone: https://support.apple.com/en-gb/HT200289

While it is a little trickier (you need to make a change to the Watch settings on your iPhone first), you can even take screenshots on your Apple Watch: https://support.apple.com/en-us/HT204673

Screenshot of an Apple Watch.
This Apple Watch screenshot shows the current time, including seconds, and (the four corners, top to bottom, left to right) a button for recording voice memos; a weather forecast with temperature range; a button for Strava, an app to record walks, runs, bike rides, etc.; and a button to display Activity (steps, exercise, stands). In the interior, the upper icon in the center will display blood oxygen level, the one on the right displays the current tide at Dungeness Landing, the bottom center shows the time in London, England, and the one on the left triggers the Breath app, which guides you through breathing exercises. There are millions of possible ways to customize the Apple Watch, most of them far less complex.
Apple Watch screenshot showing date, time, outdoor temperature and weather, location, and a view of what the earth would look like at that moment from space.
A more simplified Apple Watch screenshot showing date, time, outdoor temperature and weather, location, and a view of what the earth would look like at that moment from space. The icon at the top is subtly suggesting that the wearer should be in bed.

Apple WWDC22 announced

WWDC is short for World Wide Developer Conference, and the 2022 edition will be virtual, starting with a keynote at 10 a.m. Pacific Time on June 6.

While the Developer Conference is aimed at programmers for the iPhone, iPad, Apple TV, Macintosh, HomePod, etc., the opening keynote usually generates quite a bit of news with short presentations on where Apple is in the marketplace and some announcements of new and different things. Plus: there are demos of new technologies, with a random game or two thrown in.

It is free: https://developer.apple.com/wwdc22/

WWDC22 logo

Questions and answers

One of our members suggested I post a link to Macworld’s 911 column. This has been an ongoing series where subscribers to the magazines ask common questions, and Macworld posts answers. The answers are well written, and (usually) very good. Here is a recent collection:

https://www.macworld.com/article/228117/your-top-questions-to-mac-911-and-some-answers.html

Sometimes the advertising gets in the way, but the writing is down to earth.

A tip: if you ever try to do something on your Mac or iPad or iPhone and can’t figure out how, back off a bit and try to think of the task more generically. In other words, don’t try and obsess over what you are trying to do at that particular moment but, rather, think of what other people might do with whatever tool you are using. Sometimes you may find that you are using the wrong tool, and another tool is a better choice. Or you might decide this is the right tool, but you are approaching the problem from the wrong perspective.

Such as: someone wrote to me a few weeks ago convinced that they had a virus. Their Mac wasn’t working, and everything was very slow. The answer was less scary and less intrusive: the hard disk was full. Not absolutely crammed, but too full to work reliably. (To even use a web browser, you need several gigabytes — sometimes tens of gigabytes — worth of free disk space). Copying stuff off to another drive freed up space, and the computer was faster and more reliable.

California Streaming, September 14

Apple will have a live, virtual event on September 14 at 10 a.m. Pacific Time. You can read about it on Apple’s site, which says nothing at all:

https://www.apple.com/apple-events/?cid=CDM-USA-DM-P0021399-484205

Slightly more was released on Apple’s Twitter account,

It isn’t a very useful or informative tweet, but it is pretty.

What people think Apple will talk about are new iPhones and possibly Apple Watch models, plus new versions of iOS, iPadOS, WatchOS, and probably tvOS (for the Apple TV). Some commentators are speculating the event may also announce more Macs, but traditionally that has followed at a separate event in late September or early October.

Whatever they announce, we will probably talk about it at the SMUG meeting on September 21.